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Book Launch - Advertising and Promotion

21 January 2015

1:00 - 1:30pmDavid Sizer Lecture Theatre, Bancroft Building, Mile End Campus, E1 4NS

Lecturer in Marketing Dr Amy Hackley has a new book launch this month on Wednesday 21st in David Sizer Lecture Theatre at 1.00pm. Advertising and Promotion (published by Sage) is the third edition of a text authored with Professor Chris Hackley of Royal Holloway, University of London. 

The book takes a multi-disciplinary perspective on all aspects of promotional communication, with a particular emphasis on the account planning and creative aspects of advertising development. There is a free website with additional readings and teaching materials https://study.sagepub.com/hackley and also a blog containing comment and new examples at www.hackleyadvertisingandpromotion.blogspot.com. See the publisher's website at http://www.uk.sagepub.com/textbooks/Book241931 for more details.

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