15 October 20145:00 - 6:30pmMile End Campus, Bancroft Building, David Sizer Lecture Theatre
Speaker name & affiliation
Bjoern Ivens & Alexander Leisching
Conditions for Sales Force Frustration
Frustration in the sales force has been identified as one of the primary inhibitors of sales performance. Drawing on role theory and social identity theory, the seminar shows how dimensions of role stress and of social conflict combine into workplace constellations that result in sales force frustration. The seminar reports results of an empirical study based on a sample of 120 salespeople. The results from this study show that there exist multiple configurations of factors leading to frustration in the sales force. Knowledge of these causal patterns helps sales managers detect workplace frustrators and develop strategies to diminish these conditions.