1. Making people feel bad: What is the role of negative appeals in marketing?
The Marketing and Retail Special Interest Group of the British Academy of
Management and the Marketing and Communications Group (MARCOMMS) at the School of
Business and Management at Queen Mary University of London are organising a one-day research
workshop dedicated to the role of negative appeals and negative campaigning in marketing. The
objective of the event is to present new research findings on this topic and discuss what roles these
campaigns could have in marketing.
Deadline for extended abstracts: Monday 9 January 2017
2. Behavioural Finance Working Group Conference 2017. Theme: Sentiment and mood finance
The Behavioural Finance Working Group at the School of Business and Management at Queen Mary University of London are organising a two-day conference in London.
In this conference, we will consider how the fields of behavioural finance, economic psychology, financial socio-analysis and other related areas can enhance our understanding of financial behaviours. Papers exploring any Behavioural Finance issue will be considered, but those related to the influence of sentiment and mood on the decision-making of individuals (e.g. consumption, saving, borrow, investing) and/or corporations (e.g. financing, investing, payout policy), and the implications of such for markets and economic policy, will be particularly welcomed.
Deadline for extended abstracts: Friday 3 March 2017