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Dr Nima Heirati

Nima

Lecturer in Marketing and Innovation Strategy

Email: n.heirati@qmul.ac.uk
Telephone: +44(0)20 7882 6612
Room Number: Room 3.28d, Bancroft Building, Mile End campus

Profile

Student drop-in and feedback hours
Friday 11am - 12pm

Roles
Second Year Academic Advisor

Overview

Dr Nima Heirati is a lecturer in Marketing and Innovation Strategy at the School of Business and Management. Previously, he held an academic appointment at Newcastle University Business School and was an adjunct faculty member at the University of Tasmania. He has a BSc in Mechanical Engineering and an MBA in Business Administration. He obtained his PhD in Strategic Marketing from the University of Tasmania. Before joining academia, Dr Heirati held senior positions as a marketing and business development manager at several Middle-Eastern manufacturing firms.

His research relates predominantly to the field of Product/Service Innovation, Strategic Marketing, Service Marketing, Business Relationships and Networks, Customer Engagement, and International Marketing Strategy. Dr Heirati’s work has been published in journals such as Industrial Marketing Management, Asia Pacific Journal of Management, Journal of Strategic Marketing, Journal of Business and Industrial Marketing, and Australasian Marketing Journal, among others.

Memberships

  • European Marketing Academy (EMAC)
  • British Academy of Management (BAM)
  • Korean Scholars of Marketing Science (KSMS)
  • Australian and New Zealand Marketing Academy (ANZMAC)

Undergraduate Teaching

  • Strategic Marketing (BUS226)
  • Services Marketing (BUS 240)

Research

Research Interests:

Service Innovation

  • Service innovation
  • Servitization as the business model innovation
  • Co-creation within the service supply network
  • Service solution and innovation in professional service firms (PSFs)

Product Innovation & Industrial Marketing Management

  • New product development (NPD)
  • Dynamic capabilities / Organisational ambidexterity
  • Integrative marketing capabilities
  • Business relationships lifecycles
  • Social networks / Social capital (particularly in emerging economies)

Service Marketing and Consumer Research

  • Customer participation in service design, production, and delivery
  • Customer service experience
  • Brand self-congruence

Publications

Heirati N, O'Cass A, Siahtiri V, Schoefer K. (2015) Do professional service firms benefit from customer and supplier collaborations in competitive, turbulent environments?, Industrial Marketing Management, In Press.

Heirati N, O’Cass A. (2015) Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy, Asia Pacific Journal of Management, In Press.

O’Cass A, Heirati N, Ngo LV. (2014) New product success via the synchronization of exploration and exploitation across multiple levels and functional areas, Industrial Marketing Management, 43(5), 862-872.

O'Cass A, Heirati N. (2015) Mastering the complementarity between marketing mix, brand management, customer relationship management capabilities to enhance new product performance, Journal of Business and Industrial Marketing, 30(1), 60-71.

Heirati N, O’Cass A, and Ngo L. V. (2013) The contingent value of marketing and social networking capabilities in firm performance, Journal of Strategic Marketing, 21(1), 82-98.

O'Cass A, Ngo LV, Heirati N. (2012) Examining market entry mode strategies via resource-based and institutional influences: Empirical evidence from a region-within-country economy context, Australasian Marketing Journal, 20(3), 224-233.

Heirati N, O’Cass A, Siahtiri V. (2015) Managing distal searches diminishing returns to service solution provision competence. In: Australian & New Zealand Marketing Academy Conference (ANZMAC). Australia.

Heirati N., O’Cass A, and Siahtiri, V. (2015) Investigating the effects of service supply chain collaboration in professional services, In: Australian & New Zealand Academy of Management Conference (ANZAM). Australia.

Heirati N, O'Cass A, Siahtiri V, Lee T. (2014) Examining the contingent effect of market orientation and knowledge specificity on co-design and co-production of B2B professional service firms. In: Australian & New Zealand Marketing Academy Conference (ANZMAC). Brisbane, Australia.

O'Cass A, Heirati N, Schoefer K. (2014) When do customer participation and supplier collaboration help B2B service firms offer superior performance value and relational value. In: Global Marketing Conference (GMC). Singapore.

O'Cass A, Heirati N. (2014) Do market knowledge development and external network ties matter for new product market success via exploratory and exploitative marketing capabilities?. In: Global Marketing Conference (GMC). Singapore.

Siahtiri V, O'Cass A, Heirati N. (2014) Do the interactive effects of innovation in service experience, high levels of knowledge and engagement of customers lead to profitability in professional service firms?. In: Global Innovation and Knowledge Academy (GIKA) Conference. Valencia, Spain.

Heirati N, O’Cass A. (2013) Managing the balance and combination between exploratory and exploitative innovation capabilities in achieving new product success, In: British Academy of Management (BAM) Conference 2013, Liverpool, United Kingdom.

Heirati N, O’Cass A. (2013) New product success via exploration and exploitation across multiple levels and functional areas, In: European Marketing Academy Conference (EMAC). 2013, Turkey.

Heirati N, Hosseini H. (2008) Marketing based on internal customer loyalty, In: Marketing Management Conference, Iran.

Heirati N, Hajigol H. (2008) Design and establish customer relationship management, In: Customer Relationship Management Conference, Iran.

PhD Supervision

Dr Nima Heirati and his colleagues are always looking for outstanding prospective PhD students who would like to write their dissertation in the areas of Product/Service Innovation, Business Relationships and Networks, Service Marketing, and Customer Experience. For an informal discussion, please send your resume and a research proposal (maximum 2000 words outlining the research idea & rationale, research questions/objectives, methods, and possible data sources) to n.heirati@qmul.ac.uk.

Current Doctoral Students

Julija Dzenkovska (Newcastle University, England, 2014 – ongoing). Topic: Customer service experience.

Mohammad Ali Bahreini (Tehran University, Iran, 2016 – Ongoing). Topic: Technology transfer and knowledge management.

PhD Supervision Completions

Dr Vida Siahtiri (University of Tasmania, Australia, 2012-2014). Topic: Service Solution Provision in PSFs.

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