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Dr Danae Manika

Danae

Senior Lecturer in Marketing

Email: d.manika@qmul.ac.uk
Telephone: +44 (0)20 7882 6541
Room Number: Room 3.44d, Bancroft Building, Mile End Campus

Profile

Student drop-in and feedback hours
Wednesday 10:00 am - 12:00 pm (Sem B Only) or by appointment.

Roles
Programme Director Marketing and Management BSc
First Year Academic Advisor

Dr Danae Manika is a Senior Lecturer (Associate Professor) in Marketing at the School of Business and Management at Queen Mary University of London. She is also the Director of the BSc in Marketing and Management Programme.

Before joining Queen Mary University of London in 2013, she worked as a Lecturer in Marketing at Durham University Business School, and prior to that as a Teaching Fellow/Assistant Instructor in Advertising at the University of Texas at Austin, in the United States. Danae was also a visiting scholar at the Centre of Risk Management, at McCombs Business School at University of Texas at Austin for June and July 2016.

Education

PhD in Advertising (2011) - The University of Texas at Austin, TX, USA

MA in Advertising (2008) - The University of Texas at Austin, TX, USA

BA (Hons) in Marketing (2006) - The University of Stirling, UK

Undergraduate Teaching

Postgraduate Teaching

Research

Research Interests:

Research Interests

  • Behaviour Change and Communications
  • Consumer Behaviour and Psychology
  • Social Marketing
  • Advertising
  • Health Communication
  • Employee Pro-environmental Behaviour

Danae’s research focuses on diminishing the knowledge-behaviour gap by identifying and classifying cognitive and affective factors during information processing that translate knowledge acquisition to behaviour formation/change; after exposure to social marketing messages. It provides theoretical and practical recommendations on developing and implementing health (prevention focused e.g. H1N1 flu vaccine, HPV vaccine), and pro-environmental (e.g. energy saving, recycling) social marketing campaigns/messages/interventions, that encourage information acquisition and behaviour change. Danae also examines more traditional marketing contexts (e.g. service failures apology messages and behavioural effects) within the behaviour change and communications arena and has an interest in advertising which builds on her professional experience as an Account Planning Intern in advertising agencies, such as DDB New York and Latinworks Marketing LP (Austin-TX), in the United States.

Her research tends to be multi-disciplinary in approach, quantitative in nature and has been published or accepted for publication in academic journals across disciplines: Psychology & Marketing, Journal of Business Ethics, Technological Forecasting and Social Change, International Journal of Advertising, Journal of Health Communication, Journal of Marketing Communications, Health Marketing Quarterly, Journal of Marketing Management, Tourism Management, Annals of Tourism Research, International Journal of Information Management, and the Academy of Health Care Management.

Danae’s research is also significantly interlinked with practice, which is evident by her ongoing and past collaborations/consultancies with third parties such as charities (Cancer Research UK, Global Action Plan, Texas Comprehensive Cancer Coalition) and being invited to join research related steering committees (for NHS Breast Screening Programme). Danae is also a member of “The Real-world Sustainability Research Team” (https://www.globalactionplan.org.uk/the-real-world-sustainability-research-team), which links academics and practitioners from the charity sector, trying to diminish the gap between academia and practice related to behaviour change initiatives.

On the News

Grants and Awards

  • £8,421 QMUL Innovation Funding Research Award for a 36-day project based secondment with Global Action Plan and in collaboration with the NHS. Project Title: Linking Sustainability with Healthcare (2014-2015).
  • Innovative Teaching Award for Outstanding Contribution to Student Experience, Across All Schools at Queen Mary University of London (2013-14).
  • $3,000 research grant from The Gus Wortham Chair and the Center for Risk Management and Insurance, USA; Project: “Dimensions of Prior Knowledge: Implications for Health Information-seeking and Prevention Behaviors: The Case of the HPV vaccine in the United States”.
  • $35,000 research grant from The Gus Wortham Chair and the Center for Risk Management and Insurance, USA. Project: “Investigating the H1N1 flu pandemic: Prior Knowledge and Prevention Behaviours Across Seven Countries” (with Golden, L.L. as PI).
  • Research Paper Award from the Association for Education in Journalism and Mass Communication – Advertising Division Research Paper (third place): “Across the Ages: Are College Age Adults a Viable Segment for DTC Prescription Drug Advertising?” (with Ball, J.G., & P.A. Stout).

Publications

Articles in peer reviewed journals

  • (Accepted) Manika, D., Gregory-Smith, D. & Antonetti, P. “Pride in Health-related Technological Interventions: A Double-edged Sword”, accepted to Psychology & Marketing, special issue “Technological Impacts on Market Attitudes and Behaviors”.
  • (Accepted) Antonetti, P. & Manika, D. “Help and Punish: Consumer Responses to Business Petitions”, accepted to Information Technology & People.
  • (Accepted) Gregory-Smith, D., Wells, V., Manika, D., & Mcleroy, D. “Assessing the social marketing planning process for an environmental intervention in cultural heritage tourism: Directions for academics and practitioners”, accepted to the Journal of Sustainable Tourism, special issue “Marketing Issues in Sustainable Tourism”.
  • (Accepted) Manika, D., Gregory-Smith D., Wells, V., Comerford, L., & Aldrich-Smith, L.“ Linking Environmental Sustainability and Healthcare: Exploring the effects of an energy saving intervention in two hospitals”, accepted to International Journal of Business Science and Applied Management.
  • (Accepted) Schulz, H., & Manika, D., “Consumer Interpretation of Brand Prominence Signals: Insights for a Broadened Typology”, accepted to the Journal of Consumer Marketing.
  • (Accepted) Manika, D., Papagiannidis, S. & Bourlakis, M., “Understanding the effects of a social media service failure apology: A comparative study of customers vs. potential customers”, accepted to the International Journal of Information Management.
  • (Accepted) Papagiannidis, S., & Manika, D., “Political participation and engagement through social media”, accepted to the International Journal of E-Business Research.
  • (Accepted) Manika, D., Stout, P.A., Golden, L.L, & Mackert, M., “How Does Objective and Subjective Human Papillomavirus Knowledge Affect Information-Seeking Intentions and Source Preferences?”, accepted to Health Marketing Quarterly.
  • Wells, V., Taheri, B., Gregory-Smith, D., & Manika, D. (2016) “The Role of Generativity in Employee Environmental Attitudes and Behaviours”, Tourism Management, 56, 63-74.
  • Wells, V., Gregory-Smith, D., Taheri, B., Manika, D., & Graham, S. (2016) “An Exploration of CSR Development In Heritage Tourism”, Annals of Tourism Research, 58, 1-17.
  • Ball, J., Manika, D., & Stout, P. (2016) “The Moderating Role of Age in Responses to Direct-to-Consumer Prescription Drug Advertising”, Journal of Health Communications, 21 (1), 12-32.
  • Manika, D, Wells, V.K, Gregory-Smith, D & Gentry M. (2015) “The Impact of Individual Attitudinal and Organisational Variables on Workplace Environmentally Friendly Behaviours”, Journal of Business Ethics, 126 (4), 663-684.
  • Wells, V.K, Manika, D., Gregory-Smith, D., Taheri, B., and McCowlen, C. (2015) “Heritage tourism, CSR and the role of employee environmental behaviour”, Tourism Management, 48 (June), 399-413.
  • Gregory-Smith, D, Wells, V.K, Manika, D and Graham, S (2015) “An Environmental Social Marketing Intervention among Employees: Assessing Attitude and Behaviour Change”, Journal of Marketing Management, 31 (3-4), 336-377.
  • Ball, J.G., Manika, D., & P.A. Stout (2015) “Causes And Consequences Of Trust In Direct-To-Consumer Pharmaceutical Advertising”, International Journal of Advertising, The Review of Marketing Communications Issue. DOI: 10.1080/02650487.2015.1009346
  • Manika, D., Papagiannidis, S. & Bourlakis, M. (2015) “Can A Ceo’s Youtube Apology Following A Service Failure Win Customers’ Hearts?” Technological Forecasting and Social Change, Special Issue on Social Media, 97 (June), 87-95.
  • Manika, D., & Gregory-Smith, D. (2017) “Health marketing communications: An integrated conceptual framework of key determinants of health behaviour across the stages-of-change”, Journal of Marketing Communications, 23:1, 22-72, DOI: 10.1080/13527266.2014.946436
  • Manika, D., Ball, J.G., & Stout, P.A. (2014) “Factors Associated with the Persuasiveness of Direct-to-Consumer Advertising on HPV Vaccination Among Young Women” Journal of Health Communication, 0, 1-16.
  • Ball, J.G., Manika, D., & Stout, P.A. (2011), “Consumers Young and Old: Segmenting the Target Markets for Direct-To-Consumer Prescription Drug Advertising” Health Marketing Quarterly, 28 (4), 337-353.
  • Manika, D., & Golden, L.L. (2011), “Self-efficacy, Threat, Knowledge, and Information Receptivity: Exploring Pandemic Prevention Behaviors to Enhance Societal Welfare” Academy of Health Care Management Journal, 7(1), 31-44.

Selected Conference papers

  • Manika, D., & Gregory-Smith, D., “Extending the Persuasion Knowledge Model to Investigate the Potential of Web-based Interventions: The Case of Weight Control Intentions”, presented to American Marketing Association in Las Vegas, February 2016. ** Best Paper in Track Award **.
  • Manika, D., Gregory-Smith, D., Wells, V., & Graham, S., “Home vs. Workplace Energy Saving Attitudes and Behaviors: The Moderating Role of Satisfaction with Current Environmental Behaviors, Gender, Age, and Job Duration”, presented at the American Marketing Association in San Antonio, Texas, in February 2015.
  • Golden, L.L., Manika, D., & Schulz, H. “Measuring an Enterprise’s Progress Toward Social Profit Goals: Suggesting Useful Metrics”, presented at the American Marketing Association in San Antonio, Texas, in February 2015.
  • Demirel, P., Gregory-Smith, D., & Manika, D. “European Union Consumers’ Willingness to Pay for Green Products: An Investigation into the Effects of Country, Gender, Age, and Types of Region”, presented at the American Marketing Association in San Antonio, Texas, in February 2015.
  • Manika, D., Wells, V., Gregory-Smith, D. & Gentry, M. “Investigating the Impact of Individual Attitudinal and Organizational Variables on Green Behaviors and Commuting at the Workplace”, presented at the Academy of Marketing Science, WMC, in Lima, Peru, in August 2014.
  • Gregory-Smith, D. & and Manika, D. “Exploring The Use Of Online Social Marketing Tools  In Motivating Healthy Alcohol Consumption Patterns In Britain”, presented at the Academy of Marketing Science, WMC, in Lima, Peru, in August 2014.
  • Ball, J., Manika, D. & Stout, P.A., “Building a Theoretical Model of Trust In Direct-To-Consumer Advertising”, presented at the Academy of Marketing Science, WMC, in Lima, Peru, in August 2014.
  • Manika, D., Gregory-Smith, D., Wells, V.K, & Graham, S.,  “Cognitive, Attitudinal and Behavioral Variables as Predictors of Energy Saving Behavior among Employees”, presented to the European Marketing Academy Conference, in Valencia, Spain, in June 2014.
  • Ball, J. G., Manika, D., and Stout, P. A. (2009), “Across the Ages: Are College Age Adults a Viable Segment for DTC Prescription Drug Advertising?” presented to the Annual Conference of the Association for Education in Journalism and Mass Communication, Boston, MA. **Received Third Place Research Paper Award, Advertising Division**

PhD Supervision

Current PhD Students:

Lei Yang (Sept 2016)
Rachael Millard (Jan 2016)

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